Grub Food Van opens in Fitzroy
Long time Beige clients and friends Tim Mann (Print Music Works) and Mark Murphy have recently opened their Grub Food Van in Fitzroy to rave reviews.
Logo and stationery (menus, stickers, stamps) designed and produced by Beige!
From Broadsheet Melbourne:
Grub Food Van, which opened last week, was not the first bright idea that owners Tim Mann and Mark Murphy had on what to do with the piece of land they own and live above on Moor Street in Fitzroy. “We wanted to grow produce to sell to cafes, but we couldn’t get a permit to allow that,” says Mann. “You can’t have a farm in Fitzroy.”Instead, the couple decided to open Grub Food Van, a 1965 Airstream van bought on eBay (originally from Iowa), with a menu that uses some of the produce grown in the green house underneath their home. “I’ve always wanted an Airstream,” he laughs. “I put it down to my love of Lucille Ball.”
read more at: http://www.broadsheet.com.au/melbourne/food-and-drink/article/grubs-moor-street
From The Thousands
As far as business models go, selling food out the side of a vehicle is a pretty sure bet these days. Tim Mann and Mark Murphy of the Grub Food Van have added a slight twist to the formula, importing an old 1965 caravan from Iowa, decking it out with a kitchen and bolting it to the floor.
Unlike other vehicle-based food operations the Grub Food Van will not be visiting you at your local pub every second Wednesday. Unless your local pub happens to be the Labour in Vain, in which case you’re in luck. The van was still a few days off serving warm breakfasts and lunches when we visited, but the coffee was amazing and the pastries plentiful. By week’s end they’ll be serving beer on tap as well as cocktails.
An equally immobile greenhouse is next to the van, growing herbs and tomatoes for the much anticipated ‘breakfast stacks’ and also doubling as a sheltered eating area in colder months. In the meantime you can enjoy the greenery as you sip your espresso, safe in the knowledge that it will all be here again tomorrow, and the next day. No need to check the GPS coordinates on Twitter.